Advertising Guidelines & Content Policy

1. INTRODUCTION

These Advertising Guidelines (“Guidelines”) govern the submission, review, and publication of all advertisements, sponsored listings, and promotional content on the Bizma Platform, including the Bizma website, mobile application, vendor portal, and partner portals (collectively, the “Platform”).

All advertisements submitted by Vendors, Businesses, or Advertisers (“Advertiser”) are subject to mandatory review and approval by Bizma (“Bizma”, “Company”, “we”, “us”, or “our”) prior to publication.

Advertisements that comply with these Guidelines will be approved. Advertisements that violate these Guidelines will be rejected. In case of pre-publication rejection, eligible advertising fees will be refunded in accordance with the Bizma Refund Policy.

Repeated submission of non-compliant or misleading advertisements may result in suspension or permanent termination of the Advertiser account.

For appeals or review requests, please contact: support@bizma.in

2. ADVERTISER OBLIGATIONS

Each Advertiser shall be solely responsible for:

1. Legal Compliance: Adhering to all applicable central, state, and local laws, rules, and regulations.
2. Content Accuracy: Ensuring all advertisement content is truthful, accurate, and not misleading.
3. Intellectual Property: Respecting and not infringing any third-party intellectual property rights.
4. Product Legality: Advertising only products and services that are legally permitted for sale and promotion in the relevant jurisdiction.

Platform Role: Bizma acts solely as an intermediary digital advertising platform. We do not independently verify, endorse, or assume liability for the accuracy, quality, legality, or authenticity of any products, services, offers, or promotions advertised by third parties. All liability rests solely with the Advertiser.

3. ADVERTISEMENT REVIEW & APPROVAL PROCESS

1. All advertisements submitted to the Platform are subject to a manual review process.
2. Upon submission, the advertisement status will be displayed as “Under Review”.
3. Standard review turnaround time is within 24 business hours. Complex cases may require additional time.
4. Advertisements found compliant with these Guidelines will be approved and published.
5. Non-compliant advertisements will be rejected with applicable reason codes. Advertisers may revise and resubmit rejected advertisements for re-evaluation.

4. PROHIBITED CONTENT CATEGORIES

The following categories of content are strictly prohibited or restricted on the Platform as described below.

4.1 Illegal Goods & Services

Promotion of any product, service, or activity that is illegal under applicable law.

4.2 Misleading, Deceptive & Fraudulent Content

Including false claims, misrepresentation, phishing, scams, or any attempt to obtain money or personal information through fraudulent means.

4.3 Hate Speech & Discriminatory Content

Content that promotes hatred or discriminates against any individual or group on the basis of race, religion, caste, ethnicity, nationality, gender, sexual orientation, disability, age, medical condition, or immigration status.

4.4 Violence & Graphic Content

Depictions of graphic violence, excessive bloodshed, shocking imagery, or content that encourages violent acts.

4.5 Adult & Sexual Content

Nudity, pornographic material, sexually explicit content, adult entertainment, escort services, or sexually suggestive imagery.

4.6 Weapons & Hazardous Materials

Firearms, ammunition, explosives, and weapon accessories. Permitted only where expressly allowed by law and with prior written authorization from Bizma.

4.7 Tobacco & Nicotine Products

Cigarettes, cigars, tobacco, e-cigarettes, vaping devices, and nicotine products. Permitted only where expressly allowed by law and with prior written authorization from Bizma.

4.8 Malware & Harmful Software

Content containing or linking to malware, viruses, spyware, phishing websites, or deceptive downloads.

4.9 Human Organs & Biological Materials

Promotion or sale of human organs, tissues, body parts, or bodily fluids.

4.10 Gambling & Real-Money Gaming

Online gambling, betting, lotteries, casino games, and fantasy gaming. Permitted only where legally allowed and with prior written authorization from Bizma. Must not target persons under 18 years of age.

4.11 Alcohol

Advertisements for alcoholic beverages must comply with applicable excise laws and licensing requirements. Bizma reserves the right to reject such advertisements at its sole discretion.

4.12 Financial Products & Services

Loans, investments, insurance, and cryptocurrencies must comply with regulations issued by RBI, SEBI, or other relevant authorities and include all mandatory statutory disclosures.

4.13 Healthcare & Pharmaceutical Products

Medicines, online pharmacies, and medical services must comply with the Drugs and Cosmetics Act, 1940 and other applicable laws. Prior approval from Bizma may be required.

4.14 Subscription-Based Services

Must clearly and conspicuously disclose pricing, billing frequency, renewal terms, and cancellation process.

4.15 Landing Page Compliance

Destination URLs must not contain misleading information, unsafe or malicious content, or materially differ from the advertised offering.

5. ENFORCEMENT ACTIONS

Bizma reserves the right, at its sole discretion, to:

1. Reject or remove any advertisement.
2. Suspend or restrict Advertiser account access.
3. Block repeat violators.
4. Permanently terminate accounts involved in fraud, illegal activity, or repeated violations of these Guidelines.

6. INTELLECTUAL PROPERTY

Advertisers warrant that they possess all necessary rights, licenses, and permissions for all content used in advertisements. Bizma reserves the right to remove any advertisement infringing third-party intellectual property rights.

7. MODIFICATIONS TO GUIDELINES

Bizma reserves the right to amend, update, or modify these Guidelines at any time. The revised Guidelines will become effective upon publication on the Platform.

8. CONTACT INFORMATION

For any queries or clarifications regarding these Advertising Guidelines, please contact: